{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The most significant jump-scare the cinema world has experienced in 2025? The return of horror as a main player at the UK box office.
As a genre, it has impressively exceeded earlier periods with a 22% rise compared to last year for the UK and Ireland film earnings: £83.7 million in 2025, against £68,612,395 in 2024.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” notes a cinema revenue expert.
The top performers of the year – Weapons (£11.4m), another hit film (£16.2 million), the latest Conjuring installment (£14.98m) and the sequel to a classic (£15.54 million) – have all stayed in the multiplexes and in the public consciousness.
Even though much of the professional discussion focuses on the unique excellence of certain directors, their triumphs suggest something changing between audiences and the style.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” explains a head of acquisition.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But beyond artistic merit, the ongoing appeal of spooky films this year indicates they are giving moviegoers something that’s greatly desired: catharsis.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” notes a film commentator.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” remarks a noted author of horror film history.
In the context of a real-world news cycle featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits strike a unique chord with viewers.
“Some research suggests vampire film popularity correlates with financial downturns,” states an performer from a successful fright film.
“The concept reflects how economic systems can drain vitality from individuals.”
Since the early days of cinema, social unrest has influenced the genre.
Scholars point to the surge of German expressionism after the first world war and the turbulent times of the 1920s Europe, with films such as The Cabinet of Dr Caligari and the iconic vampire tale.
This was followed by the Great Depression era and classic monster movies.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” notes a historian.
“Thus, it mirrors widespread fears about migration.”
The boogeyman of immigration influenced the just-premiered rural fright The Severed Sun.
The creator clarifies: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Perhaps, the modern period of celebrated, politically engaged fright cinema started with a sharp parody debuted a year after a contentious political era.
It introduced a recent surge of visionary directors, including a range of talented artists.
“That period was incredibly stimulating,” says a creator whose film about a murderous foetus was one of the time's landmark films.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
The director, currently developing another scary story, continues: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
Concurrently, there has been a reappraisal of the underrated horror works.
Earlier this year, a new cinema opened in the capital, showing obscure movies such as The Greasy Strangler, The Fall of the House of Usher and the 1989 remake of Dr Caligari.
The fresh acclaim of this “raw and chaotic” genre is, according to the venue creator, a clear response to the algorithmic content pumped out at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he says.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Horror films continue to upset the establishment.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” observes an specialist.
In addition to the return of the mad scientist trope – with several renditions of a classic novel upcoming – he anticipates we will see scary movies in 2026 and 2027 reacting to our current anxieties: about tech supremacy in the years ahead and “supernatural elements in political spheres”.
At the same time, “Jesus horror” a forthcoming title – which tells the story of Mary and Joseph’s struggles after the messiah's arrival, and features celebrated stars as the holy parents – is set for release later this year, and will definitely send a ripple through the religious conservatives in the US.</